Intel
Sony Kept the Tariff Money and Said the Quiet Part Out Loud
A tariff refund landed on every importer this year. What each company did with it exposed what it had told customers the price was for, and the companies that had explained themselves were the ones who had to pay it back.
AI Took the Cheap Half of Creative
Everyone at the wedding has a better camera than the photographer, and the couple still pays the photographer. Creative work is the same purchase now: the pixels went free, and the judgment about what to ship became the whole price.
The Discount You Didn’t Know You Were Giving
Duracell makes Kirkland’s batteries. The 17 cents between the two boxes is what packaging is worth, and what a plain box quietly costs you on every unit you sell.